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When you bring your business online, you should think about how customers are going to find your website. On the web in particular, your competitive pricing, services, and inventory are meaningless if nobody knows you exist. Now, there are a lot of online marketing strategies, but today I would like to focus on how the very foundation of your website can impact your customer traffic.
Let’s take a moment to talk about the importance of your website’s structure and contents. Search engine companies like Google and Yahoo! use automated computers to analyze millions and millions of websites every day. These crawling computers collect information and, over time, this information is used when creating and ranking search results.
The more information available on your website, and organized in a way for crawling computers to find it, the better the opportunity for your company to appear in a wider range of search results and with a better ranking. Appearing in more search results means more web traffic, which means more prospective customers.
For many of you, information that would help market your website is already available as part of your daily business. For product sales, your accounting software might contain thousands of rows of product information – from part numbers to manufacturers to descriptions. In the service industry, perhaps you have customer testimonials and staff biographies that would be valuable additions.
At Xonatek, we are ready to help make your business more visible to the online world. Contact us to learn more about structuring your website for search engine traffic.
Until next time, happy Googling.
Finding New Customers Online with eCommerce
Posted by Cheyne Rood on June 4, 2008
How do customers find you on the web? Well, what might a prospective customer type into Google? Maybe it is a manufacturer, a service, or a particular part number. Whatever the case, go type that into Google and take a look at the search results. Is your company there? If it is not, it could be. Based on the way the market is heading, it should be. So how does your company get to be among Google’s ‘chosen few’?When you bring your business online, you should think about how customers are going to find your website. On the web in particular, your competitive pricing, services, and inventory are meaningless if nobody knows you exist. Now, there are a lot of online marketing strategies, but today I would like to focus on how the very foundation of your website can impact your customer traffic.
Let’s take a moment to talk about the importance of your website’s structure and contents. Search engine companies like Google and Yahoo! use automated computers to analyze millions and millions of websites every day. These crawling computers collect information and, over time, this information is used when creating and ranking search results.
The more information available on your website, and organized in a way for crawling computers to find it, the better the opportunity for your company to appear in a wider range of search results and with a better ranking. Appearing in more search results means more web traffic, which means more prospective customers.
For many of you, information that would help market your website is already available as part of your daily business. For product sales, your accounting software might contain thousands of rows of product information – from part numbers to manufacturers to descriptions. In the service industry, perhaps you have customer testimonials and staff biographies that would be valuable additions.
At Xonatek, we are ready to help make your business more visible to the online world. Contact us to learn more about structuring your website for search engine traffic.
Until next time, happy Googling.
