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Take a look at Google.com. Visitors will have no trouble understanding what Google is trying to accomplish with its website: Search. Now imagine for a moment what Google could have done with all that prime real estate on the homepage of Google.com? Imagine the millions of people who visit Google daily. Imagine the remarkable amount of revenue Google could make with just a single textual advertisement, barely noticeable, on that homepage. Why not capitalize?
One of the big reasons Google has broken away from its search engine competitors, in addition to its groundbreaking search technology, is its commitment to functional design. Although drastically different in design aesthetic, we see the same kind of commitment from Amazon.com. This online retailing giant has designed its website to pack a ton of information into a small amount of space, but all of the information is organized to facilitate the browsing and purchasing of products.
You do not need to be a leading web company to apply the same concept to your website’s design. Start by having a clear objective for your website. Test every element in your design to make sure you are working towards that objective. If you would like to generate online sales, make sure your layout and user interface are ideal for browsing products and placing orders. If you would like to build an online community, make sure your design includes gathering spaces where your members can socialize.
Of course, when it comes to design there are plenty of other factors to consider besides function. Who is your audience? How often will your website have fresh content? How can you grab a visitor’s attention and keep them engaged? These are very important questions to consider, but too often website owners do not realize the importance of function as the foundation of their website’s design.
Web Design: Success Begins with Function
Posted by Cheyne Rood on June 9, 2008
What is your website’s function? When it comes to web design, this question should be at the front of your mind. You might be marketing a business or candidate, providing resources for your customers, creating a social gathering place, or selling directly online – and each of these different functions calls for a different approach to design.Take a look at Google.com. Visitors will have no trouble understanding what Google is trying to accomplish with its website: Search. Now imagine for a moment what Google could have done with all that prime real estate on the homepage of Google.com? Imagine the millions of people who visit Google daily. Imagine the remarkable amount of revenue Google could make with just a single textual advertisement, barely noticeable, on that homepage. Why not capitalize?
One of the big reasons Google has broken away from its search engine competitors, in addition to its groundbreaking search technology, is its commitment to functional design. Although drastically different in design aesthetic, we see the same kind of commitment from Amazon.com. This online retailing giant has designed its website to pack a ton of information into a small amount of space, but all of the information is organized to facilitate the browsing and purchasing of products.
You do not need to be a leading web company to apply the same concept to your website’s design. Start by having a clear objective for your website. Test every element in your design to make sure you are working towards that objective. If you would like to generate online sales, make sure your layout and user interface are ideal for browsing products and placing orders. If you would like to build an online community, make sure your design includes gathering spaces where your members can socialize.
Of course, when it comes to design there are plenty of other factors to consider besides function. Who is your audience? How often will your website have fresh content? How can you grab a visitor’s attention and keep them engaged? These are very important questions to consider, but too often website owners do not realize the importance of function as the foundation of their website’s design.
